The postmodern sensibility that anything can be considered cool in an ironic "I know it's bad,but it's so bad it's good way"
The postmodern aspects of media create a theory that nothing is "uncool" anymore. Today their are such a variety of elements and people can gain access and knowledge to such a vairaty of genres that everybody has their "style" to an extent.
Therefore everybody has a "guilty" pleasure,
Mine is One direction, what makes you beautiful:
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